About

Born and raised in Shanghai, China, Liu Wei (Leo) is a creative veteran in the advertising industry with 12+ years of experience in various agencies including DDB, Dentsu, Fred & Farid and Wieden Kennedy.

Working on clients from China and overseas across different genres, his most notable works are some of the campaigns he created during his 5 years in W+K as a Nike Creative/Writer, including “You Only HBL Once“, “Badge of Honor“ and “Don’t Come Back“.

As an aspiring screenwriter/director, he also wrote and directed his first 5 minutes spot - “The Story of Lee“ for HP China in 2021.

He spends most of his own time binge-watching the latest shows and movies, mostly crime noir and soft sci-fi.
 

Email: 352560674@qq.com

Mobile: +86 136-0169-6162

Instagram: napleon1989